Fact:

Research has shown that young children younger than 8 years are cognitively and psychologically defenseless against advertising. They do not understand the notion of intent to sell and frequently accept advertising claims at face value.

The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. Increasingly, advertisers are targeting younger and younger children in an effort to establish "brand-name preference" at as early an age as possible.

Increasingly, advertisers are seeking to find new and creative ways of targeting young consumers via the Internet, in schools, and even in bathroom stalls